"As far as how brand marketers can benefit from the smart city, one need look no further than MillerCoors to understand how the Link can work. Using data from the music service Shazam at each location, the brand's "Sounds of the Streets" campaign features lists of the most-Shazamed tunes in the area." - Adweek
This super cool Coors Light experience was one of the launch partnerships with NYC's brand new free Wi-Fi kiosks, LinkNYC. Before the kiosks were in the ground, we did a teaser OOH message on the old phone booths that were soon to be replaced, notifying passersby that we would be "Refreshing this Space in 2016." When the Wi-Fi kiosks were installed, the fun began. We partnered with LinkNYC and Shazam to deliver a geo-targeted message in an entirely new way. Upon interacting with the Coors Light ads that were displayed on LinkNYC's 55" screens, users receive real-time playlists of what's being Shazam'd in that very neighborhood. And of course local bar info is also on tap. You can check out the case video above or read an overview about the experience here.
Silver Clio winner.