NYX's flagship store in Union Square is chock full of digital experiences I produced, including ColorCast, a sculpture of 50 ipads and iphones. Using a Kinect sensor, this sculpture reads the colors a viewer is wearing and surfaces content in that color scheme. Users can also pick colors they would like to see featured. The store also features a custom palette builder. After you build your digital palette, LED <3s act as wayfinders for easy product location. Finally, brand new Brush and Lash bars round out the store. You can read a little more about it from WWD, here.