I make sh*t happen.
I turn ambitious ideas into real work. I lead both strategically and practically, shaping the thinking behind the work and ensuring it gets made.
I’ve produced across film, digital, immersive experiences, retail, and emerging platforms, bringing ideas to life wherever they need to live.
I’m working
producing, building teams, supporting non-profits, staying curious, playing fetch, watching films, listening to music, occasionally falling down Reddit rabbit holes,
producing, building teams, supporting non-profits, staying curious, playing fetch, watching films, listening to music, occasionally falling down Reddit rabbit holes,
This site remains intentionally sparse.
This activation celebrated the teams that started their season with competition, not another cupcake.
Nike - CFB Season Launch
No actors, no script. Just real love stories. One of many couples who were orbiting each other and just needed Hinge to nudge them together.
It’s Funny We Met on Hinge
Ray-Ban Meta’s Spring/Summer campaign highlighted key product features across social. Here’s a favorite.
Ray-Ban Meta
Mike Bloomberg threw his hat in the ring exactly 100 days before Super Tuesday. Here’s a glimpse into that intense period.
Bloomberg 2020
NYX holds a special place in my career. I co-concepted, produced, and implemented every in-store experience, from the very first store to more than 200 locations worldwide.
NYX
As production strategist for Culture & Community initiatives, I oversaw external agency production across a high-volume portfolio spanning creator content, activations, AR experiences, and more.
Meta Culture & Community
Never underestimate a woman with a smallholder farm. Founded by Mary Robinson (ex-President of Ireland), Project Dandelion is one of the many non-profit initiatives I’m passionate about.
Project Dandelion
