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I love the retail space and am especially proud of the many in-store interactive experiences I co-created and produced for NYX Professional Makeup. From digital experiences to help the customer find the right products for their needs to the LED <3 way-finding to signal where their chosen products lived on shelf, these experiences defined the stores. The flagship even had a sculpture made up of 50 iPads and iPhones which used a Kinect sensor to reflect back the colors someone was wearing.
The videos included below capture the excitement around these interactive retail stores, which were a key component in WWD naming NYX "Brand of the Year", calling them a "company firmly focused on the future.”
The gallery below also showcases physical projects for Hershey’s and for MillerLite, each solving for a different business objective.