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I was hired by Meta to be a production strategist and to oversee content for our owned social channels. I managed relationships with ad agencies, ensured production excellence across projects, and championed, implemented, and tracked our social impact programs focused on diversity, equity, and inclusion (DEI) and sustainability.
Much of my work was centered around under-represented communities and one of my priorities was to ensure that any work for a particular community was created by members of that community. Our approach resulted in authentic and impactful campaigns that made a positive difference.
I oversaw literally hundreds of assets - check out some of the work here. Each was conceived and produced by people who genuinely care about making a positive impact in the world. Some of the talented agencies I partnered with include Mojo Supermarket, Game Seven, Laundry Service, Slug Global, Laundry Service, the community, and Adolescent Content.